Executive Director, Santa Fe Desert Chorale


Photo credit: Steve Sherman

JANICE L. MAYER joined the Santa Fe Desert Chorale as Executive Director in June 2015.

She began her career in the performing arts as a National Opera Institute Fellow at the New York City Opera during Beverly Sills’ tenure as General Director. Over the next two decades, she served as National Group Sales Director of The Shubert Organization, Inc., Associate Director of Marketing Promotion at the Metropolitan Opera, Director of Artistic Planning and Communication of the Van Cliburn Foundation, Associate Director of Classical Action: Performing Arts Against AIDS, and as Executive Director of both Musica Sacra, Inc. (NY) and Executive Director of Caminos del Inka, Inc. (TX).

After seven years as a Vice President and Manager at Columbia Artists Management, Inc., she established Janice Mayer & Associates LLC an international artist management firm dedicated to advancing the vocal arts. As chief administrator of the firm for eleven years, she managed the careers of thirty-six composers, conductors and vocalists worldwide. She is also Founding President of Backshore Artists Projects, Inc., a nonprofit chamber music commissioning organization that has coordinated world premieres, additional performances and recordings of works by composers: William Bolcom, Shih-Hui Chen, Jake Heggie, Thea Musgrave, and Joan Tower.

Her consulting clients have included: Boston Lyric Opera (Artistic Planning), Bridge Records (Public Relations), The Harlem School of the Arts (Interim Director of Marketing and Communication), Green Mountain Chamber Music Festival (Fundraising and Public Relations), Kurt Weill Foundation (Interim Director of Programs and Promotion), ML Falcone Public Relations (Interim Publicist), OPERA America for the NEA Opera Honors (Rights and Permissions), The Andrew W. Mellon Foundation (Grant Evaluation), The Copyright Society of the United States (Interim Executive Director), and the U.S. State Department Cultural Fellows Program (Programming).

Ms. Mayer has served on grant review panels for the National Endowment for the Arts, Arts Westchester (NY), the New Jersey State Council on the Arts, and the Kurt Weill Foundation. She has adjudicated vocal competitions including the Joy in Singing Competition in New York City, the McCammon Competition at Fort Worth Opera, and The Juilliard School Vocal Honors Recital Award Competition.

The first artist manager elected to the Board of Directors of OPERA American she was awarded a 2006 Bravo Award for service to the opera community and a 2007 Bravo Award of distinction for outstanding service to the Board of Directors. She also served on the Board of Directors of the North American Association of Performing Arts Managers and on the National Conference Committee of Chamber Music America.

Janice Mayer holds a Bachelor of Arts in American Studies and History from Connecticut College, where she was the recipient of the Fielding Memorial Award as outstanding woman in the graduating class, and a Master of Public Administration with a specialization in Arts Administration from New York University. She was a participant in the select NEA Journalism Institute in Classical Music and Opera, completed the Interim Executive Director Training Program at the Support Center for Nonprofit Management, and was certified as a mediator by Volunteer Lawyers for the Arts. She has taught as adjunct arts administration faculty at both Purchase College, State University of New York and New York University.

A longtime visitor to New Mexico, she and her Cavalier King Charles ‘Molly’ are happy to call Santa Fe their home.